Client: Gem Haven, a boutique jewelry brand specializing in handcrafted gemstone jewelry.
Challenges:
Gem Haven struggled to rank for competitive keywords in the US market, leading to low organic traffic and conversions.
SEO Strategies:
- Researched niche long-tail keywords targeting gemstone enthusiasts.
- Optimized product descriptions and meta tags for search engines.
- Enhanced technical SEO, including faster site speed and mobile optimization.
- Built backlinks from US-based lifestyle and fashion blogs.
Results:
- Organic traffic grew by 250% in 6 months.
- Top 5 rankings for 10+ high-value keywords.
- Monthly sales increased by 180% through organic traffic.