Gopi Kishan

kishangopi@icloud.com • +91 62639-95569 • gopikishan.in

Skills

SEO SEM PPC Competitor Analysis Lead Generation Conversion Rate Optimization Social Media Marketing Email Marketing Web Analytics Marketing Automation Campaign Management Copywriting HTML/CSS JavaScript Graphic Design Retargeting/Remarketing Strategies Sales Funnel Optimization

Tools

Google Analytics Adobe Analytics Google Ads Ubersuggest HubSpot Shopify Visual Studio Code Wordpress SEMrush Canva Screaming Frog Facebook Ads Manager LinkedIn Ad Manager Squoosh Merkle Schema Markup Generator (JSON-LD) Google Search Console Google Rich Result Page Speed Insights By Google Asana Zoho Active Campaigns

Experience

Digital Marketing Executive

La French Studio Paris | Goa, India

March 2022 – Present

  • Developed and executed digital marketing strategies to promote the company's products.
  • Achieved a 20% increase in organic conversions using Google Analytics and Search Console for performance analysis.
  • Raised organic traffic by 53% with a targeted content marketing strategy (blog posts, resource guides).
  • Conducted detailed market analysis and competitive research to improve marketing strategies.
  • Enhanced website architecture, reducing bounce rate by 20% and increasing session duration by 18%.
  • Increased organic traffic by 39% through in-depth keyword research.

Digital Marketing Executive

Bhardwaj Builders Pvt. Ltd. | Raipur, India

June 2019 – March 2022 (2 years 9 months)

  • Designed and managed Google Ads and Facebook Ads campaigns, achieving a 40% increase in targeted traffic and a 25% increase in leads.
  • Developed and optimized sales funnels, improving conversion rate by 1% and increasing customer acquisition by 20%.
  • Implemented A/B testing for landing pages and CTAs, leading to a 15% increase in CTR.
  • Executed multi-channel lead generation campaigns (email, social media, PPC), resulting in a 30% increase in qualified leads.

Education

BBA - Marketing

Jain University

Aug. 2019 – Dec. 2022

Relevant Coursework: Consumer Behavior, Market Research and Analysis, Business Analytics.